E-books have come a long way since the days of hardcover books, and there’s a growing push for them to be more accessible to the masses.
Amazon and Barnes & Noble are both working on a plan to make e-books more accessible through Kindle apps and smart devices.
However, it seems like the transition will be slow.
Amazon is already working with publishers on e-book sales, and the company is also working on adding a number of features to its app to make it more user-friendly.
“We want to make our e-reader apps as accessible as our books,” Amazon Chief Operating Officer and former Microsoft CEO Jeff Bezos told The Wall Street Journal.
“There’s a lot of books that people are just not interested in reading.”
And the company seems to be trying to do the same for e-readers.
Amazon said in October that it will begin offering more features for the Kindle apps that would make it easier for people to purchase e-Books through their devices.
The company is already testing a number, like support for Amazon Prime and a Kindle Store where people can purchase books from its catalog.
Amazon has also started offering Kindle Unlimited, which allows people to pay $2.99 per month to access the entire library of books for one year.
The Kindle Unlimited service will start rolling out to customers starting in November, and Amazon will make the service available for free to Kindle Unlimited subscribers starting next month.
For a long time, the company has focused on the Kindle Fire, but that device is getting an overhaul, with the company announcing plans to add a Kindle X to the lineup next year.
With Amazon now bringing more features to the Kindle devices, it looks like it might be pushing the e-reading experience in a new direction.
This article originally appeared on Business Insider.